Stylescape
Solution
The National Payroll Institute launched "The Declaration for Payroll," a set of eight core principles—Accuracy, Timeliness, Transparency, Security, Equity, Compliance, Disclosure, and Professionalism—designed to elevate payroll standards. To promote this, the Institute developed a comprehensive strategy with media buyers, including a visual identity, dedicated website with a signatory registry, a business toolkit, social media campaign, online ads, and TV spots, along with strategic placements in airports and major newspapers like Globe and Mail and Financial Post.
Wordmark - English
Wordmark - French
Wordmarks in English and French
Creatives for traditional media
The Globe and Mail - May 4th 2023
The Globe and Mail - May 11th 2023
The National Post - May 16th 2023
The National Post - May 24th 2023
The Globe and Mail
The Globe and Mail
Results
The campaign exceeded expectations with 18.4 million impressions—10 million above target—boosting awareness for the National Payroll Institute. It attracted 338+ Capital One, LCBO, Canada Basketball, HelloFresh, and Lilly signatories. The campaign also drove 150,000 net new users to the Institute’s corporate website, marking a 17% surge in engagement and demonstrating strong impact across all channels.
Creatives for digital media
Video Storyboard
15 Secs videos
Key Message: How can you attract TOP TALENT?
Key Message: Show employees you care
Key Message: Win the Hearts of Workers
Key Message: Be an employer of choice
