Service provided
Art direction, visual identity, photo book design
Porter In-flight Connectivity
Portraits of Payroll
The "Portraits of Payroll" campaign by the National Payroll Institute, through targeted photography, video narratives, multi-channel distribution, and celebratory events, significantly highlighted payroll professionals' roles in Canada, achieving over 21 million digital and 10 million traditional media impressions, 3 million video views, a 221% increase in new website visitors, over 1,000 new LinkedIn followers, and substantial media coverage, thereby boosting the profession's visibility and recognition.