Brand Identity Implementation

Historically, the payroll profession has had a perception problem. As a result, this set in motion a plan to build a brand to reflect the payroll career. After more than four decades and following an extensive process, a new era for payroll in Canada has begun with the introduction of the National Payroll Institute. With a new name, logo, strategy and visual identity.

Roaring Back

2022 Annual Conference, the National Payroll Institute hosted its first hybrid conference following two years of COVID-19 restrictions. This would be the first in-person meeting for most attendees since the lockdown.

Tradeshow booth Area

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